Tuesday, 3 May 2011

Main post 12.7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


 Looking back at our preliminary task what i believe to be the most significant improve to be as a whole the quality of shooting. For example in our earlier piece due to most of us having limited knowledge on shot angles, shot sizes and how much head room was needed on the focus of each shot.




This is an example from our preliminary task above, as you can see there is way to much head room being shown.

 

This picture above from our main task shows a much better quality in terms of shooting and there is sufficient head room.

Another target was to eliminate a flaw from the preliminary task of a reflection being shown in the window of the camera man, i believe we have done this as I have not noticed any as of yet in our main task.




We also didn't make use of the mise-en-scene as much as we could/ should have within our preliminary task. This included props and costume/ make-up. Therefore, I feel that we have improved as we used props to construct the representation of a school atmostphere, as well as displaying the name of our film using props.

  

Main post 12.6

What have you learnt about technologies from the process of constructing this product?


I have used all of this equipment while constructing our media product. Specifically, I have learnt various new skills when using the editing programme; Adobe Premier Pro CS3, including how to reverse a clip, this was used to display the name of our film, how to import MP3 files such as school bell sound and our backing track and how to mix the sounds. We used my Canon camera for a lot of the planning pre-production process, taking pictures of  locations that we would potentially use for filming in. If it wasn't for these new technologies, we would have had to do all of the editing manually like they did several years ago, involving slicing the film strips and putting them together by hand. We also used software such as blogger, this allowed us to post all our work via internet. Several programmes on the internet had to be used, such as youtube (to export our piece and feedback clips), arts of the title sequence (helped us gain a better understanding of the title sequence), the internet also now benefits films of all different budgets especially low budget films as it allows them to promote their film cheaply.





Main post 12.5

How did you attract/address your audience?


Our unique selling points was a character that the target audience could relate to, as well as the comedy element of her falling due to her shoe laces being tied up, an old school joke re-used to get the audience laughing.  We also addressed our target audience with the setting our piece in a school, this is clear to the audience from the use of mise-en-scene, the filming location itself and the diegetic sound of a school bell.




The way in which we attained feedback  in regards to our opening sequence we gathered a range of people that fitted within our target audience. They consisted of three of our friends, two males age 16 and 17, a 17 year old female, and two younger boys, brothers of someone in our group age 12 and 14. We asked these people because we wanted to ask a people from a range of ages, in order to try and gain a more realistic response.


Our media product would recieve a 'U' BBFC rating as it is suitable for all ages, and contains no scenes or content that could potentially upset or disturb young children. 

Main post 12.4

Who would be the audience for your media product?


According to numerous research methods, such as our pre-production questionnaires, graphs, feedback from individuals that have seen the opening sequence, statistics regarding 2010 Box Office data, I have come to the conclusion that our film target audience should be that of a younger audience, primarily aged between 8 and 17 of both genders. This is due to teen and school based comedies being highly watched and enjoyed at the same time by this age range, I believe this to be because they understand and almost relate to what the students are going through be it funny, sad etc.


For example, a member of our target audience could be a male teenager, aged 13 who reguarly attends school. He has a wealth of friends with similar interests such as sport, video games and going to the cinema. Most of which  would go and view the film and hopefully enjoy it, would be able to identify and relate with the plot and setting of our film, and would hopefully find the film quite amusing as it is a comedy. 


Main post 12.3

What kind of media institution might distribute your media product and why?


The main role of the production company would primarily be to produce the film, contribruting to the majority of funding. This funding would be used for convergance and advertising, if the film was to be a success this would greatly enhance the repretation of our own film company.


We would require a highly recognisable and established distribution company such as Paramount Pictures to distribute our film because they could supply the film with more funding than that of a less reputable company, and therefore there is a much higher chance of our film going global, also the chance of our film going big in the USA is increased as the Paramount head courters is based in Hollywood, California, United States.


A major benefit of working with Paramount pictures would be they have already promoted/produced highly successful school based comedies such as Drillbit Taylor and School of Rock, both highly reputable films. Therefore they would have a better understanding than most on how to produce our film.

Although this would not be a realistic target as a production company, as I believe they would not justify the funding required to promote our film as there is more than likely to be a film of a similar description being produced by well known cast and crew.

Personally I feel our best option would be to remain local initially, use a low budget British film production company as they are more likely to take on the film.

Main post 12.2

How does your media product represent particular social groups?

Main post 12.1

In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • Structure of sequence: I believe our structure generally supports the conventions of real media products as it successfully establishes the scene, some characters and reavling important members of the crew in a logical order.  
  • Style of presentation: Aimed to be very Americanized conventionally, therefore differing from British film conventions slightly. This was achieved with the use of non-school uniform, American vocals in the backing track and the name of the film being '9th Grade' instead of 'Year 8'. The colour and style of the font within our sequence was aimed to follow conventions of comedy genre films; sans-serif, slightly childish and bright yellow font, connoting a unserious tone to the piece, as opposed to using a font such as Times New Roman. The opening sequences of comedy films which we analysed also used a similar style of font, so we were sure that we were following this convention.
  • Style/colour of font: We chose a white san serif font on a black background or blended in to the clip. We chose a soft almost hand written font as it matched best to the requirements of a school based comedy, it would not have supported typical comedy conventions if it was in a bolder much harsher font, as it would not have represented the laid back schooling environment we was looking for.
  • Genre: The genre we chose was comedy, a school based one in particular. We chose this because ourselves being teenagers could best relate to that than any other genre and through the results of several questionairres suggesting their is a need for more comedy films. Our piece develops the convention of a comedy as within the clip we incorparated several funny moments, an example being te main character falling over due to her shoe laces being tied together without her knowing.
  • Narrative enigma: Our piece is stereotypical to the modern conventions of a school, as within every school there will be atleast one person who is bullied for there appearance or intelligance. The only way ours goes against the conventions as we have over emphasised on what the bulling is like, this was decided to have an impact on the audiance making them feel more for the character and question why she is bullied.
  • Introduction of characters: The introduction of the main character is immediate and develops the conventions of a comedy, as she is first shown to stumble in to school late. This resulted in the initial laugh, which is key to any comedy opening sequence. However our piece does challange the modern conventions of real media products based around comedy as we introduce more than one main character and not just focus on the life of one character.   
  • Camera: Our piece generally chalanges conventios as we have a large part of the opening sequence filmed "hand held". This was used to help the audience get involved with the scene and make them feel like they was following the main character around the school almost experiancing her misfortunes. Typical comedies would have used a more stable method.
  • Sound: Our piece challanges the conventions of a comedy as there is no dialogue throughout the whole opening sequence. The only sounds present are a school bell ringing, a backing track and a scream from the main character can be heard when she falls over. The backing track itself develops conventions of a comedy as it is a stereotypical teen based rock song which works in tandem to a school based comedy.
  • Editing & Special Effects: Modern day comedies generally have a quirky way in which they reveal the name of their film, our film also does this as we reveal the film name via pens assorted in a formation imaging the tittle being thrown up by a sheet of cling film, we then showed it in reverse to make the audience think the pens fell on to the floor in the correct order. 
  • Mise-en-scene: The opening sequence develops the conventions as the main character being a "geek" is shown to be wearing big glasses, high socks and minimal make-up. The characters personer of being clumsey and eccentric also promote the fact she was developed as a character to be laughed at. The bully also develops conventions as he is big, wearing a leather jacket and generall in dark clothing. This is to make him seem "cool" and to be prtrayed as a "popular kid".

Main post 12a




From our first screening, it is apparent that our opening sequence was a success as the target audience immediately recognised that our media product was of the comedy genre, one person even suggested that it could be classed as a "coming of age comedy," a genre which is very popular in America, and as we made our sequence with a very Americanised style, this was an excellent response, and they also stated that the sequence was "really funny."

The audience also seem as if that they wanted to watch the rest of the film, and they also suggested they would want to go see it with a group of friends around the same age, this is exactly what we had in mind as our target audience. 

Main post 11: the opening sequence

Main post 10:

Post Production Report


This is our logging rush. Fortunately, most of our takes were good enough on the second attempt we shot them, as the first take was often testing the way in which the acting will correspond with the camera work. There are a few breaks in the time code as we had some problems with the tapes.



We then captured the footage from the two different tapes, we cut and arranged them onto a timeline and started to add in the credits. We chose a sans- serif font because it matched conventions of a comedy genre film, and the white colour of it stands out and is clear to read.





We then added the appropriate sound levels and the countdown timer to indicate the beginning of our sequence.





Next we added a cross-dissolves to the opening credits to create a sequence that flowed and didn't look rigid. The credits were displayed for about 3 seconds, as research showed that this was how long the credits are typically displayed for in a comedy genre opening sequence, long enough to clearly read them, but not too long that the audience get bored of reading the same thing. 





We also added a second cross dissolve to the end of our sequence as this showed that the title sequence ended and the main film will start.





This is the music that we imported into our project. We found the sounds on a website dedicated to unsigned band's, this would ensure no copyright issues with the music. The track we used is called 'Worn Out', a perfect replacement for our first choice of 'Just a Day' as the music is almost the same and creates the same effect, as both being a light teen based rock anthem.





We used the track to run through our whole project as non-diegetic sound, as well as the Americanized 'school bell' sound effect in two of the scenes. We added fades to teh start and end of the tracks in order to make the sound flow with the visual footage. 






Main post 9

I feel that the shoot was very successful as our footage was exactly what we had planned, if not better. We had to spread the filming over a couple of days due to equipment issues, involving low batteries and problems with the tape, but fortunately the weather was the same on both days so continuity will not be a problem. Another problem which we encountered when filming was filming scenes two and five; the location was too bright, and so we had to rearrange the classroom and film the other way. We decided to digitally insert the credits over the top of the visual clips instead of writing them onto found objects as they would be clearer, and conventionally, comedy films do actually display credits this way. However, we didn’t want to scrap the idea completely and so decided to display the name of the film, ‘9th Grade’ using stationery. Tom, Fathema and I worked really well as a team throughout, making decisions together and deciding what would work best, particularly when filming scene three outside and working with reflections on the mirrors and shadows of the camera tracking the action. Overall, I think that the production of our opening sequence was very successful as the few problems that we encountered were solved fairly quickly and the footage which we have is perfect for what we need.

Tuesday, 15 February 2011

Main post 8

Pre-production Documentation

Synopsis of Our Whole Film:
Our film is a teen-based comedy, very Americanized and set in a school. We chose to create a comedy genre film as our research showed that comedy was the most popular and most successful genre of film over the last two years. The storyline of our film is about a teenage girl (Casey) who is somewhat socially inept and seen as a stereotypical ‘nerdy’ or ‘geeky’ character. She is continuously being pranked on by the bully in a very comical manor, but eventually sees eye to eye with him and becomes a ‘popular kid’ too. The moral of our film is to not judge a book by its cover.

Synopsis of Our Opening Sequence:

The sequence begins with a black background with digital credits of the ‘studio’ with a voice over of the main character saying goodbye to her mum in a rush. The sequence then fades in to a shot of the main character arriving at the school gates, late, and panicking, pulling up her socks and still trying to desperately sort herself out as she’s walking. The next scene shows the main character in a classroom doodling and unknown to her, having her shoe laces tied together by the bully. She stands up and of course falls over, spilling the contents of her pencil case onto the floor, and arranged into the name of the film; “9th Grade”. The main character is then shown walking through the school, heading towards the toilets, the bully comes up behind her and sticks a ‘KICK ME’ sign to her back. She enters the toilets (credits are displayed on the door) and comes out with toilet roll stuck to the bottom of her foot. She is then shown walking through a corridor, with credits displayed on some lockers, trying to fit in with the ‘popular’ girls, but they notice that she has toilet roll stuck to her foot and walk away, laughing. This leaves the main character embarrassed and once again trying to quickly sort herself out. The final scene involves the main character asleep in class with the bully and his ‘side-kick’ putting stationary in her hair and on her face, the bell rings and she wakes up suddenly, once again looking ridiculous.



Treatment
VISUAL
AUDIO
Some digital credits on black screen then Fade in. Start at the beginning of the school day – shot of CASEY stepping out of a car and walking into the school gates, pulling up her socks, almost falling over them.
Narration – dialogue of the main character’s voice. Non-diegetic.
In classroom, ¾ shot of CASEY sitting bored, writing the ‘to do’ list in her diary. The camera then tilts down to the bully. Actor’s names credits are written on a book held upright against him.
The BULLY ties CASEY’S shoe laces together under the table.
Just a Day – Feeder playing in the background. Non-diegetic.
The bell rings, the students are preparing to leave the classroom, with CASEY in the corner. Pan slightly to follow them out of the door, and then pan back to CASEY. The shot will zoom in to show CASEY’S feet/ legs as she is wobbling and about to fall.
Just a Day – Feeder playing in the background.  Non-diegetic.
As she falls, camera jumps to a ¾ shot of her seemingly falling towards the camera, throwing the pens/ pencils.

Just a Day – Feeder playing in the background.  Non-diegetic.
Credits – Name of Film
Reverse camera of pencil arranged letters being spilt onto the floor after main character falling over.
Just a Day – Feeder playing in the background.  Non-diegetic.
¾ shot of the character walking. Camera tracks back with CASEY as she walks, facing her.
The BULLY approaches with a ‘kick me’ sign, displaying more credits. As the character turns the corner, the camera will stop, and then follow her from behind, filming a Close Up shot of the credits on the sign on her back.
CASEY will then enter the building to her right, and on the door will be a poster with more credits on.
The camera then zooms out to a MLS to show CASEY walking away from the toilets with toilet tissue stuck to her foot and possibly skirt tucked into pants.
Fades out
Just a Day – Feeder playing in the background.  Non-diegetic.
Fades in
Credits will be written across the lockers via editing, ¾ shot of CASEY walking behind and trying to blend in with the ‘popular’ kids, but being ignored.
Just a Day – Feeder playing in the background.  Non-diegetic.
¾ shot cut to a face on shot of the ‘popular kids’ walking away in disgust after noticing CASEY and leaving her embarrassed and looking down. She is then in a frantic embarrassed panic to sort herself out.
Just a Day – Feeder playing in the background. Non- diegetic.
MCU panning across the table, following his hand, starting from the BULLY to CASEY, while he is putting items onto her face while she is sleeping.
CASEY wakes up startled to the sound of the bell ringing and once again in a panic.
Just a Day – Feeder playing in the background will suddenly stop. Non-diegetic.

At the end will be a school bell.





































































location recce




















shot list

SCENE NO
SHOT NO
DESCRIPTION
EXT. Outside school gates.
1


1

¾ shot of
CHARACTER
getting out of the
car.
2
Long shot. Shows
CHARACTER pulling
up her socks and
tripping slightly.

INT. Classroom.

























2
































1
In classroom, ¾ shot
of the CHARACTER
sitting bored, writing
the ‘to do’ list in her
diary. The camera
then tilts down to the
bully and zooms in.

The BULLY ties the
main CHARACTER’S
shoe laces together –
under the table. MCU.

2
The bell rings, MLS of
the class preparing to
leave the classroom,
with the CHARACTER
in the corner. Pan
slightly to follow them
out of the door, and
then pan back to the
main CHARACTER.
3
MCU of the
CHARACTER’S feet/
 legs as she is wobbling
and about to fall.
4
As she falls, camera
jumps to a ¾ shot
of her seemingly
falling towards the
camera, throwing the
pens/ pencils.
5
Name of film displayed.
Close up of the pens/
pencils appearing
randomly on screen
ready to be sped up
via editing.

EXT. Under the cover/ walk way in school.













3
1
¾ shot of the character
 walking. Camera tracks
back with the
CHARACTER as she
walks, facing her.

The BULLY approaches
with a ‘kick me’ sign,
displaying more credits.
As the character turns the
corner, the camera will
 stop, and then follow
her from behind,
filming a Close Up shot
 of the credits on the sign
 on her back.

The CHARACTER will then
 enter the building to her
right, and on the door will
 be a poster with more
credits on.

The camera then zooms
out to a MLS to show the
CHARACTER walking
away from the toilets with
loo roll stuck to her foot
 and possibly skirt tucked
 into pants.

Fades out

INT. Lockers Corridor.














4

1
Fades in
Credits will be written
 across the lockers via
editing, ¾ shot of the
CHARACTER walking
behind and trying to
blend in with the
‘popular’ kids, but
being ignored.
2
¾ shot Cut to a face
 on shot of the
 ‘popular kids’ walking
 away in disgust
after noticing the
loo-roll ect and
leaving the
CHARACTER
 embarrassed and
looking down.
3
MLS of the
CHARACTER in a
frantic embarrassed
panic to sort herself
 out.

INT. Classroom

5

1
MCU panning across
 the table, following
his hand, starting
 from the BULLY to
the CHARACTER,
 while he is putting
items onto her face
while she is sleeping.
2
¾ shot of the
CHARACTER waking
up startled to the
sound of the bell
 ringing and once
again in a panic.






























































































How the meeting went
Following a meeting with Mrs. Shipp, we realized and discussed that the ‘dream sequence’ probably wouldn’t work, as it would be effectively giving away the ending.
We also agreed that our comical ‘fail’ scene probably isn’t the best way to include the ‘comedy’ element, and instead will include lots of subtle elements of comedy such as the main character walking out of the toilets will loo-roll stuck to her foot, or her skirt tucked into her underwear, or the ‘Bully’ tying up her shoe laces, resulting in her falling over – leading to the name of the film being displayed with the stationary, which we also discussed and found that the better way to do that would be to speed up the shot, as opposed to rewinding it.
We also realized that we needed to establish that this girl WANTS to be like the popular kids, as opposed to simply NOT wanting to be a ‘nerdy’ kid anymore. We thought that we could do this by including a ‘To Do’ list in the back of her diary, or a book/ cassette entitled “How To Become Popular for Dummies”. We also thought that as she was shown leaving the room, she could be trying to blend in with these ‘popular’ kids, but being completely ignored by them.  We also decided to scrap canteen scene completely.
From this, we have devised our final pre-production documents, ready to film.

Storyboard







Technical recce

We used four different locations to film our piece in, two of which were outside. Therefore, we must be aware of weather conditions that could potentially affect our filming such as rain or strong winds. We also need to be careful with this because of the risk of the equipment getting damaged due to the weather. There is also a trip hazard as the camera tracks with the character in the outdoor scenes. For both of these scenes, we needed to film it at a quiet time as traffic passing by would ruin the shot in the first scene, and students walking around in uniform would ruin the shot for the third scene.
The tables and chairs in the classroom we used to film needed to be rearranged to make it look like a classroom. The blinds also needed to be closed as the natural light was too bright and drowned out the faces of the actors in the shot.
The locker room shot also needed to be controlled and filmed at a quiet time to avoid students walking through it, and classroom doors also needed to be shut to avoid any unwanted background noise.


Risk Assessment
As our opening sequence will involve a lot of walking around the school, we will need to ensure that the chance of tripping will be reduced; we will do this by checking the floor of the scene prior to every shot. Although in one scene the main character is going to be shown falling over to ensure her safety we will place a mat underneath her cushioning her fall. At points as well we are going to have a lot of people rushing about, we will have to keep the camera away from the action and make sure the actors do not become dangerous by running around, they must stick to their required roles. Another scene is set by lockers, these will have to be checked to ensure they are firmly set to the ground and the chance of them falling over is minimal. In all class room scenes the chairs must be properly tucked in when people are moving to reduce the chance of them falling over.

Crew list
CAST, EQUIPMENT AND PROPS LIST:
Scene
Props
Cast
Costume
1
Car
Note book

Casey Goodman
High socks
Skirt
Big bright bag
Plain shirt
Glasses
Tie
Shoes with laces
2


















Table
Chairs
Desk
Note book
Pencil case (including contents)


Casey Goodman
High socks
Skirt
Big bright bag
Plain neat shirt
Glasses
Tie
Shoes with laces
Tom Redding
Dark jacket
Plain scruffy shirt
Black trousers
Trainers
Over the shoulder bag
Extras
Wearing a basic uniform
3
Note book
Loo roll

Casey Goodman
High socks
Skirt
Big bright bag
Plain neat shirt
Glasses
Tie
Shoes with laces
Tom Redding
Dark jacket
Plain scruffy shirt
Black trousers
Trainers
Over the shoulder bag
Extras
Wearing a basic uniform


4
Lockers
Notebook
Casey Goodman
High socks
Skirt
Big bright bag
Plain neat shirt
Glasses
Tie
Shoes with laces
Tom Redding
Dark jacket
Plain scruffy shirt
Black trousers
Trainers
Over the shoulder bag
Extras
Wearing a basic  uniform

5
Notebook
Casey Goodman
High socks
Skirt
Big bright bag
Plain neat shirt
Glasses
Tie
Shoes with laces
Tom Redding
Dark jacket
Plain scruffy shirt
Black trousers
Trainers
Over the shoulder bag
Extras
Wearing a basic uniform










































Shooting schedule